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Audience Targeting International Search Marketing

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  1. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements. Ironically, Ceilume’s videos have also caught the eye of another audience that the small business hadn’t...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  3. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. Even for this short-term test, you'll need to quickly develop some trust with your audience. An important part of the exercise is to identify which markets offer...

  4. Top International Search Marketing Failures to Avoid in 2010, Part 1

    Next time, we'll finish off our discussion by looking at three more international blunders: not understanding your audience, search positioning the wrong way, and getting bad help. You noticed the URL was www.Jalkineen.com/usa-amerikan/shoe/, the...