SEO News

Audience Targeting International Search Marketing

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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements. Ironically, Ceilume’s videos have also caught the eye of another audience that the small business hadn’t...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  4. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. Even for this short-term test, you'll need to quickly develop some trust with your audience. In other words, use expert native-speakers of the target language in...