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Audience Targeting Demographic Bidding

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...

  2. 3 Tactics for Demographic Targeting on the Google Display Network

    We’ve pulled together a plan that can help segment your audience by demographic/psychographic profiles on the Google Display Network. This is because locating a specific demographic on the GDN can require utilizing and blending targeting strategies.

  3. A Look at Demographic Bidding for AdWords

    You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers...