SEO News

Audience Targeting Demographic

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Furthermore, these customer groups can then be expanded...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN).

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years. Demographic Data Available in All Reporting Areas Demographic Reporting

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...