Remarketing, interests and similar users are "audience" triggers. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns...
The expanded Sub-Box for YouTube users means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. In the feeds of this audience, YouTube now has your back and will give your brand good...
Facebook's custom audience tool is also gaining traction with more than twice as many marketers using the feature from the previous quarter, including brands such as Hotels.com, Intuit, and Virgin America.
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. On the whole, mobile marketers targeting both U.S.and UK...
It makes a lot of sense and will be seen as fairly appealing for those who have been doing audience buying so far. The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the...
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Publishers can capitalize on this target audience with high CPMs and incremental impressions. Ad Placement Impact on Click Rates and Impressions
But for the right brand, with the right audience, being able to target effectively on Twitter will be tight-enough targeting. Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable...
One of the key benefits of running brand ads, over organic search, is the ability to craft messages to the audience, based on keyword and search intent, Raehsler said. If the brand ads were not persuasive, this shows a glaring issue with the...
Site retargeting is still a relatively new phenomenon, but if there was any question that it's the future, it was put to rest with the launch of Facebook’s FBX ad exchange last September, which brought retargeting to a massive new audience.
Google reviews your audiences and will match you to an audience that expands far beyond those visitors who have already been to your website. Services like FetchBack, AdRoll and Perfect Audience (among countless others) are changing the face of...
Like location, time of day and day of week play key roles in defining audience context. As you develop your audience-focused mobile campaigns, it's important to remember that mobile context is always changing.
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences. By creating a lookalike profile against an advertiser's existing CRM base, it means advertisers are going to be targeting the audience...
Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? Advertisers looking for more targeted vehicles or who cannot afford the Super Bowl premium can tap into this...
This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark the tipping point for publishers, agencies, and companies as they more effectively monetize their mobile ad strategies with this high-value, ready-to-buy...
Do your own testing to validate your own assumptions and behavior of your target audience. Are you using that country’s natural language in your Twitter ad copy? I’d love to hear about results you’ve had with testing different targeting elements in...
In mobile it is tremendously difficult to know what audience you’re reaching. Retargeting: When users fall off during the purchase cycle we often hope they will click on a desktop-based display ad. The proprietary technology analyzes millions of ad...
Unless, of course, the copy is botched – or the imagery doesn’t appeal to the audience. For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in magazines, and then it’s out in...
Description: A free media planning tool that helps advertisers identify publishers and specific ad placements where their target audience is when browsing online. Google Ad Planner - Media Planning Tools
Since you know your audience’s interests (or at least can infer them from demographics), it’s easier to figure what to say and show. Only when you can do that well should you attempt to advertise a brand to an unqualified audience.
