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Audience Targeting Ad

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.