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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. In this case, with their audience targeting layered on top of GDN buy, you can guarantee your ads are getting...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    And not just entertainment brands like EA but CPG, automotive and tech brands, where there's a growing commitment to creating and curating content that engages their target audience. This brings a number of opportunities – opportunities for brands...

  7. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Audience lists Thinking of the GDN, you should double check all of your audience lists. One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you should make sure that your pre...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in ad copy or through new keywords. It’s likely that organic posts with high engagement will produce similar results when...

  9. Future of Paid Search: Think Target Audiences, Not Just Keywords

    An audience (by my definition) is a group of targets that specify the smallest possible bucket of people. That's a great audience. Someone might have seen your TV ad and want to buy your product. New targeting methods in addition to keywords that...