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Audience Targeting Ad

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and...