SEO News

Audience Targeting

RSS
  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    You might find a strong recipe for "high quality" content based on your audience. The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles...

  2. The Difference Between App to App and Web to App Advertising

    Allocating marketing resources to mobile can help you tap into a significant market potential and make meaningful audience connections. Many app publishers also have valuable first-party behavioral and demographic data that advertisers can use for...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Leveraging audience data to optimize creative and bidding strategies is the...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now Facebook seems to be directly targeting marketers...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  7. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.