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  1. Writing Your Way to the Top of Search and Social Results

    Regardless of size, the target audience is what is important to a brand’s writer. Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message.

  2. UK markets review focuses on FICC structure and conduct

    She reminded the audience that caveat emptor has never meant "anything goes" and "certainly does not trump the obligation on a firm to act honestly, fairly and professionally". London represents a significant share of these markets, and it makes no...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Because your SEO content should be relevant and valuable to your target audience, posting to social media should result in sharing of that content. In addition to increasing search engine visibility, SEO content should be relevant and valuable to...

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    When you provide bloggers with exceptional content, they typically want to write about it and share it with their audience. There are many benefits both to individual bloggers and the company as a whole for cultivating these kinds of relationships...