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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Because your SEO content should be relevant and valuable to your target audience, posting to social media should result in sharing of that content. In addition to increasing search engine visibility, SEO content should be relevant and valuable to...

  2. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    When you provide bloggers with exceptional content, they typically want to write about it and share it with their audience. There are many benefits both to individual bloggers and the company as a whole for cultivating these kinds of relationships...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Knowing Your Audience Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. Impression share less than 80 percent (for search campaigns)