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  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    When you provide bloggers with exceptional content, they typically want to write about it and share it with their audience. There are many benefits both to individual bloggers and the company as a whole for cultivating these kinds of relationships...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Knowing Your Audience Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. Impression share less than 80 percent (for search campaigns)

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Establishing a structure that you're comfortable with helps you develop content faster and helps your audience relate to your content faster. While you're still in the content creation phase, think about all the different formats and ways your...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Providing your audience with the content they need, not content that...