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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Additionally, some Pages share the same content over...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    You can't just assume who your audience is, as without data, you're probably wrong. Barone also stipulated that in order for you to be successful, your audience has to care about the content. How can you appeal to their audience without alienating...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    You can use content in connection with influencers to reach and connect to an impassioned audience. Much of the content being created never actually reaches the audience it was intended. Quality content is what pulls the audience into the buying...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. Sites like LiketoKnow.it provide hashtags so when you share a photo on Instagram, people can buy directly and give you a...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. Answer: It depends on your target audience.

  9. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today. If you are an avid reports user, please feel free to share your favorites in the comments. The biggest problem isn't acquiring data.

  10. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Create materials and content that address the needs of your audience. Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved not only NASA's Public Affairs...