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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Log into the Google Catalog dashboard and go to the edit screen for the catalog to which the video is going to be added. They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog.

  4. SEO Fail! 10 Most Commonly Overused Website Techniques

    Sure, there are certain types of sites and implementations where it makes sense to take up 125-200 pixels of your top nav screen at all times with a navigation element that never disappears (oh and don’t make it disappear and reappear – just don’t).