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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined With these targets we should have been getting in front of our audience with a pretty high rate of success.

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Once you’ve uncovered that information, make sure you spend some time focusing your efforts on building relationships there, and...

  5. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. By putting together a simple survey in SurveyMonkey – or simply...