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Audience Research International Search Marketing

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  1. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Factual is an amazing go-to source for international data on thousands of topics, updated constantly. Type in some keywords relevant to your target audience (they’re preset categories, you don’t have to reinvent the wheel), click on a user of...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  3. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions International Festival of Creativity, “data will become the new soil in which our ideas will grow, and data whisperers will become the new...

  4. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. Even for this short-term test, you'll need to quickly develop some trust with your audience. There is no perfect way of uncovering these prior to starting any...

  5. Mobile Search in BRIC: Tips and Tricks

    For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its target audience -- but also make sure your search campaign targets the appropriate search engine for...

  6. Social Media Around the World: Current Trends and Future Growth

    According to data collected by Universal Mccann International Social Media Research, much of the new content available on the Internet is being produced in the Asian region, with the largest community of bloggers in the world located in China and...