SEO News

Audience Research Demographic Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN).

  2. 3 Tactics for Demographic Targeting on the Google Display Network

    We’ve pulled together a plan that can help segment your audience by demographic/psychographic profiles on the Google Display Network. This is because locating a specific demographic on the GDN can require utilizing and blending targeting strategies.

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    With a lot of online activity focused on entertainment and social networking, it is no surprise that the 10 to 29 year old demographic remains the core audience segment that drives Internet adoption in the Philippines.

  4. How to Expand Your Display Network Targeting Using Remarketing Information

    In the image below, I’ve entered my target audience demographic information: Not only can you conduct research using your website list, but you can also enter your demographic research into Ad Planner for additional targeting suggestions.