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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Quality content is what pulls the audience into the buying cycle. What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience?

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  4. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. My advice is to ignore all of that chatter, get back to SEO basics...

  5. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    His priority is reaching a new audience, increasing awareness, and reaching out. Their audience loves it, but they could never produce enough of it themselves. In order to solve that mission for our customers and our readers, we need to do these...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With these targets we should have been getting in front of our audience with a pretty high rate of success. We implemented two strategies to reach our audience. Our Audience Was Clearly Defined One strategy was based on content read by our audience...