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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out of date. Do some competitive research and find out what your competition is spending during Q4.

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Brands would be able to learn how consumers use...

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    but think about how you can create outstanding content, crafted specifically to their audience. This builds your marketing list and your own audience for future promotions. Bear in mind that most blogs get paid on a CPM advertiser basis so they are...

  7. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  8. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to...