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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    but think about how you can create outstanding content, crafted specifically to their audience. This builds your marketing list and your own audience for future promotions. Bear in mind that most blogs get paid on a CPM advertiser basis so they are...

  3. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional.

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field. Yes, we live in a consumer-driven world now, and not only do you need to...

  7. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...