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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. Using a proprietary Media Engagement and Measurement Engine (MEME), Unruly has delivered, tracked and audited 1.65...

  3. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    In a post there, Alandha Scott said, “The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter...

  4. YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings

    YouTube’s video discovery features were previously designed to drive views. Now when we suggest videos, we focus on those that increase the amount of time that the viewer will spend watching videos on YouTube, not only on the next view, but also...

  5. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    According to Unruly, a winning social video can earn additional views beyond any advertising campaign and an uplift in enjoyment can generate a 97 percent uplift in purchase intent. Unruly has delivered, tracked and audited 1.65 billion video views...

  6. Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

    Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video Network (603 million). In contrast, YouTube says it is monetizing over 3 billion...

  7. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    Youtube's official blog just featured Kentucky mom, and Youtube channel partner, Betty, who has cooked up a good ol' southern style, hearty and down to earth explanation of how to use meta data to increase your video views, and partner revenue.