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  1. 3 Must-Know Findings About Cross-Channel Attribution

    The average marketer uses 13 channels to reach its audience and meet its marketing objectives. Marketers recognize the power that more sophisticated and integrated measurement can bring and desire more from their existing programs and partners to...

  2. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience In this example, the advertiser could compensate advertising partners each time an event...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    You need to be able to appeal to appeal to a core audience as well as a mainstream following. To connect with your core audience you need to understand their needs, give them a voice (and the tool to empower that voice), appeal to inside jokes and...

  6. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. When you're advertising on the Google search network, it includes other search...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. Oftentimes, strategic partners, distributors, or other vendors offering complementary solutions will attend these events and trade...