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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message.

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? There's always a desire to do something that appeals to the masses; however, only a certain segment of this massive audience is...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Cutts has been warning about guest blogging throughout the past year, with several webmaster help videos on the topic of how to guest blog without spamming. However it seems that even Cutts agrees that his message wasn't coming across clear enough...

  4. How to Plan Effectively for Content Marketing in 2014

    Online videos Understanding your online audience's behavior is the most important thing you can do, as this will help you shape potentially engaging and sharable content. Think About Your Audience Another audience you must consider is the media: