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  1. Forget Big Content – Small Content Is Critical to Search Success

    To ensure you're part of the mix, you mustensure you have a content plan that includes articles, videos, and other content designed to answer the very things your audience is already searching for. From an audience perspective, we've already...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message.

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? There's always a desire to do something that appeals to the masses; however, only a certain segment of this massive audience is...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Cutts has been warning about guest blogging throughout the past year, with several webmaster help videos on the topic of how to guest blog without spamming. However it seems that even Cutts agrees that his message wasn't coming across clear enough...