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  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field. Yes, we live in a consumer-driven world now, and not only do you need to...

  4. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...