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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. All seemed to enjoy the opportunity to interact and network with key industry experts.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. So the social network is cracking down on the practice...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much of the content being created never actually reaches the audience it was intended.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    There are even tools that can help you with that to a greater or lesser degree, such as Buzzoole.com, which can help you pair down your audience and advertise to them. It is then also possible to pin them down using Facebook's Exchange and even the...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Regular, helpful content targeted at your audience. Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. At the same time, the need for an online presence has never been...