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  1. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. All seemed to enjoy the opportunity to interact and network with key industry experts.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. So the social network is cracking down on the practice...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much of the content being created never actually reaches the audience it was intended.

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    There are even tools that can help you with that to a greater or lesser degree, such as Buzzoole.com, which can help you pair down your audience and advertise to them. It is then also possible to pin them down using Facebook's Exchange and even the...