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Audience Network Interest Based Advertising

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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest. It’s likely that organic posts with high engagement will produce similar results when amplified to...

  2. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    The marketing team at OTRD now knows, without a doubt, that some of the largest cities in the US have an interest in traveling to Oklahoma. Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have...

  4. New Targeting & Tools for Small Advertisers on Twitter

    In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Munyazikwiye explained that their aim was to create something striking and impressive which would generate massive interest. Go to where the audience already is. Running your marketing campaign ideas past multiple focus groups who represent your...