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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now the social network is planning to crack down on...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Neil Patels' Complete Guide to Building Your Blog Audience The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account:

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  6. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. These advertising options can fall by the wayside in favor of regular search...

  7. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    And not just entertainment brands like EA but CPG, automotive and tech brands, where there's a growing commitment to creating and curating content that engages their target audience. This brings a number of opportunities – opportunities for brands...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Regular, helpful content targeted at your audience. Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Advertising and PPC has a Shifted Relationship with SEO

  10. Twitter Speak From @ to Z – Terms & Definitions

    Some consider modifying tweets rude, but most agree that it's a good way to offer the best tweets for your audience. A promoted tweet is a newer feature of Twitter that allows advertisers to purchase an extra push for their tweet to get it in front...

  11. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    I polled the audience at SES Chicago during my presentation on Google Analytics advanced segments and asked how many people had noticed the new advanced segments features. Use it as is or modify it yourself if you see a network that's missing.