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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Use this information to guide your strategy on message or audience development. Leverage first-party data to segment messaging to specific audience types. Set up a Tailored Audience on Twitter or Custom Audience on Facebook to target certain known...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. Additionally, applying some competitive backlink analysis to...

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Establishing a structure that you're comfortable with helps you develop content faster and helps your audience relate to your content faster. While you're still in the content creation phase, think about all the different formats and ways your...

  5. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  6. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Share: The user has shared something within your app via a social network.