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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. All seemed to enjoy the opportunity to interact and network with key industry experts.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now the social network is planning to crack down on...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    You can use content in connection with influencers to reach and connect to an impassioned audience. Much of the content being created never actually reaches the audience it was intended. Quality content is what pulls the audience into the buying...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We implemented two strategies to reach our audience. Our Audience Was Clearly Defined One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Historical purchase analysis determined this was the...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Neil Patels' Complete Guide to Building Your Blog Audience The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: