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Audience Measurement

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  1. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  2. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Why Cross-Device Measurement Matters

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience.

  4. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Approaches to advertising fall into two general categories: long-term campaigns and burst...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! You can use content in connection with influencers to reach and connect to an impassioned audience. Much of the content being created never actually reaches the audience it was intended.

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing...