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Audience Measurement

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! You can use content in connection with influencers to reach and connect to an impassioned audience. Much of the content being created never actually reaches the audience it was intended.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision...

  4. Attention Digital Marketing Director: Read This for Your Social Media Success

    Like any other marketing initiative and related vehicle, measurement is of the utmost importance. Besides measurement of social analytics, you also need to test your return on investment in your people and outside sources continually.

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  6. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that...