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Audience Development

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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    It is a very exciting time for these brands and Mike has made the next chapter of their development a thrilling reality. He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: You can create the definitive guide on a topic: I can tell you from experience...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the influencer in mind. Content publishers no longer control how and when their audience will consumer their content or the ads...

  5. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The SDK will allow developers to gain rich analytics data on app usage while...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low audience retention rates far less frequently in Search and Suggested placements.