In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The analysis called out Domino's Pizza as one big example, since the company hasn't updated its...
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of...
Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time. During my SES NY presentation, I asked the audience if they were familiar with "Nearby" from Facebook.
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. Nielsen has done a good job creating default personas for many...
Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. Analysis of performance using quality data is imperative to quality interpretation...
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. Touted as ‘great for writers who don't have an audience and also for bloggers who have an...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Mike Blumenthal provides a full visual guide and analysis. Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel Yahoo Searches this Week Reveal a Glorious Welcome Back for “Game of Thrones...
This is why we perform competitive analysis in SEO programs isn't it? Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation.
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
Competitive Analysis: How to Become an SEO Hero in 4 Steps Pillars of SEO Competitive Analysis Competitive SEO Analysis: Data, Creativity increasing our share of a finite amount of sales. How to Configure t just about having a profile, it's about...
As with all data analysis the key is not drowning in too much of it. This kind of data can help you build out audience and persona profiling pieces and increasingly to inform your strategies for reaching them.
And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely...
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Discover: How does your audience find content?
Once you have a feel for the basics, be sure to visit the SEW Analytics section regularly to keep updated on new features and further analysis of some of the existing ones and ways they can be used to further your business.
Continuous analysis is required to stay on top of any PPC campaign. This may indicate that you're speaking more directly to your target audience and convincing them to action quicker. These polarizing trends often occur with stats that should be...
The process is basically like stalking, but with a little less "flasher mack" and a little more savvy analysis. Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing...
