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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Here is a good post that lists and reviews competitive analysis and keyword research tools.

  3. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Not much here has changed except the tactics of how you go about understanding which words are being used by...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. Once we had a significant amount of data, we dove into our analysis. We dove further into our analysis by looking at placements via the GDN.

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Granted, I was writing down every hashtag that came up on the...

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    You can read our analysis of them here. An audience (by my definition) is a group of targets that specify the smallest possible bucket of people. That's a great audience. We can't target an individual person on search, we can target a group of...