SEO News

Audience Analysis

  1. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? Regardless of size, the target audience is what is important to a brand’s writer. Creating persona profiles that will illustrate who the content is...

  2. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. but think about how you can create outstanding content, crafted specifically to their audience.

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop...

  7. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and retarget consumers across the web, including Facebook," said Matt Ackley...

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. One way is to manually click around and review every page on your website to assess its...