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Audience Analysis

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  1. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and retarget consumers across the web, including Facebook," said Matt Ackley...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. One way is to manually click around and review every page on your website to assess its...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    From an analysis standpoint, I saw websites that surged increase even more the following week, and I saw websites that took a hit decrease even more. It was clear during my analysis that content with sections lifted from third-party content...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...