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  1. Pinterest: An Introductory Guide for Marketers

    The information shared by Hitwise and Google Ad Planner can help marketers to see exactly who makes up the user base on Pinterest and what industries may do well. What marketers should understand here is that women are the core audience right now.

  2. Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

    ComScore Search Planner data suggests that an opportunity has been missed by nearly every news or video streaming publisher because they have not utilized paid search to their advantage. Large, viral news stories don’t happen every day, but they...

  3. How to Expand Your Display Network Targeting Using Remarketing Information

    How to Find Similar Websites using Doubleclick Ad Planner Another helpful tool to find additional websites is the Doubleclick Ad Planner. The research options in Ad Planner are robust and varied. You will want to enter the Online Activity section...

  4. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Rathna Sharad, the Group Product Planner at Microsoft, will talk about Bing's new features and advertising opportunities. Rathna Sharad, the Group Product Planner at Bing, will talk about the Microsoft and Yahoo!