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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    You can use content in connection with influencers to reach and connect to an impassioned audience. Much of the content being created never actually reaches the audience it was intended. Quality content is what pulls the audience into the buying...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    SMBs are often clearer about their topics and audience but have a more difficult time actually executing on content creation. Who is my audience? They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons...