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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. More and more clients are beginning to understand the benefits of content...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Since the days of Web 1.0, there have been many tactics that have...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. Additionally, applying some competitive backlink analysis to...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    but think about how you can create outstanding content, crafted specifically to their audience. This builds your marketing list and your own audience for future promotions. Bear in mind that most blogs get paid on a CPM advertiser basis so they are...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Audience tab in the left menu, click Mobile, and then Overview. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. When companies are hit by Panda and see a huge drop in...

  7. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...