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Audience

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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Don't Confuse Your Audience You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better. New Sessions to help you see if you're attracting the new audience you think you...