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  1. 5 Rules to Effectively Use Press Releases for Links

    Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it. The issues that can arise from some press release networks...

  2. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    And to build the audience, we need some big ticket items to attract the crowds. Channeling the idea through the right medium that your target audience is most likely to consume the information in will help you set yourself up for maximum success.

  4. 10 Vital Steps to Building Social Influence

    When you engage each person as an individual according to what is important to them, the message is more likely to resonate with your audience and inspire action. In essence, influence means you're inspiring others without having direct control...

  5. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove...

  6. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Whatever your answer, consider if ramping up the emphasis you give to brainstorming could help you to produce dynamite content your audience will engage with, link to, and share. In other words, the question the modern brand owner must have an...