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Audience

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  1. Writing Your Way to the Top of Search and Social Results

    Regardless of size, the target audience is what is important to a brand’s writer. Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out of date. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Ads must also "have something to deliver" by giving an offer that is beneficial to the target audience. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Because your SEO content should be relevant and valuable to your target audience...

  5. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. With the rise of multi-device usage, it is not always...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best In-House Team: AOL, GSD Audience Development Team

  7. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized...