Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it. The issues that can arise from some press release networks...
You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant to your core audience.
It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...
In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
And to build the audience, we need some big ticket items to attract the crowds. Channeling the idea through the right medium that your target audience is most likely to consume the information in will help you set yourself up for maximum success.
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
Nielsen has done a good job creating default personas for many of America's top audience segments. Depending on your audience you need to make some determinations about your voice and tone. Audience In order to take any next steps you must clearly...
Comedy Central's core audience is 18-to-34-year-olds. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up to...
Depending on audience size and behavior, it might make sense to create mobile-specific content, as the Guardian has done with their app. Content strategy is all about matching visitor intent with the right message to meet user needs and business...
Internet audience viewed online video. Internet audience viewed online video. However, there were 31 days in March and 28 days in February. So, the month-to-month comparison isn't apples-to-apples. And comScore introduced three important...
When you engage each person as an individual according to what is important to them, the message is more likely to resonate with your audience and inspire action. In essence, influence means you're inspiring others without having direct control...
The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove...
We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
Touted as ‘great for writers who don't have an audience and also for bloggers who have an audience but want to reach more people', it offers brands another avenue to get their message across. Where you choose to focus your efforts should include a...
Whatever your answer, consider if ramping up the emphasis you give to brainstorming could help you to produce dynamite content your audience will engage with, link to, and share. In other words, the question the modern brand owner must have an...
Discovering what types of information engage your online audience is only part of the battle. If a large portion of your audience always Likes or comments on images with interesting quotes or taglines, then you should probably be sure to include...
Social works also in terms of user-generated content, and also in development of audience language. Additionally, many companies are still struggling with their "voice" and how they might create engagement with their target audience in a more...
