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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out of date. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Ads must also "have something to deliver" by giving an offer that is beneficial to the target audience. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Because your SEO content should be relevant and valuable to your target audience...

  4. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. With the rise of multi-device usage, it is not always...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best In-House Team: AOL, GSD Audience Development Team

  6. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized...

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your...

  9. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  10. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. More and more clients are beginning to understand the benefits of content...

  11. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Since the days of Web 1.0, there have been many tactics that have...