She leaves the audience with a tool she loves. Make sure audience needs come first. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they wouldn't have had on their own. We've all heard about the wisdom of crowds, with Wikipedia and even...
For more information on Google's remarketing products, including the remarketing tag and remarketing with Google analytics, you can register for Google's Learn with Google Webinar: Reaching the Right Audience with Remarketing, taking place...
By putting together a simple survey in SurveyMonkey – or simply asking people in your local coffee shop if your target audience is more broad – you're able to glean a lot about how users actually search.
However, topics that are well-aligned with a site aren't always that interesting to a linking audience. In any case, we often do a lot of research on the potential appeal to a linking audience ahead of time.
Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able to distribute Vine content to a global audience of...
Only after you understand who your target audience is, where they spend their time, what resonates with them, and how to craft an offer they can't refuse can you identify and leverage opportunities to encourage behavior proven to yield results.
The second is a collaboration that will measure the audience viewing AOL's library of over 620,000 premium videos against traditional TV. Internet audience viewed online video. But the rising tide is lifting AOL's boat more than others.
In the email: briefly explain who you are, who the author is, and why the content will resonate with their audience. To do this: First, identify your target audience (e.g. Make it relevant: Don't pitch stories that have nothing to do with the...
But, for many marketers, making a slight adjustment in how they approach their marketing can make a significant difference in the quality of their content and ultimately, its efficacy in building an audience.
During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single night. Facebook announced hashtags last week, giving validation to everyone who used the...
Fleck started off by saying that as you look at and think about email marketing, you really want to start with your audience. And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building...
Hayzlett challenged the audience to ask tough questions of themselves: Taking us back to the concept of creating tension, Hayzlett challenged the audience not to settle. What went wrong? They weren’t driving change.
Here are some real cases from large brands that illustrate why you should be listening to your audience on social media. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality?
If the purpose of the egobait is to generate traffic and increase the awareness of your brand then it might be a better option to create the content where there is an already established audience by offering the idea as a guest post for example.
Advertisers are capitalizing on this opportunity to connect with incredibly specific audience segments using targeted content and messaging. Without selling your services, or at least building an audience you can market to, you're wasting budget...
The key here is to understand that sometimes your audience focuses on something unexpected, and by uncovering that information you're able to deliberately build your strategy to make the most of it. The most obvious is Google Analytics, which...
You can compare this data with other social media referrers and gain deeper insights into your social audience for each of your profiles. With Octopin you can identify your top influencers and engaged audience.
