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  1. In Memoriam: Ren Warmuz of Trellian

    During the late 2000s they went into the domain business with Above.com, offering services in domain registration, domain catching, parking, and auctions. The search engine marketing and domain industries lost one of its greatest minds over the...

  2. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Are paid search auctions as competitive on YBN as on AdWords? Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    So you had some (possibly large) amount of auctions in which your actual auction result was very low, but it wasn't reflected in your average position. The average position is only reporting those auctions in which you reached the first page, and...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    This is an increase from the previous CPC bid cap of $1 USD and may allow your ads to enter auctions previously unavailable at the $1 bid cap. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that...

  6. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Ultimately, you have to bid higher to win these auctions. Being a proponent of the GDN, I think this is great. That being said, as I continue to get a peek into new AdWords accounts or through conversations with other advertisers or potential...

  7. Get Your adCenter Search Marketing Campaign in Shape for 2012

    To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: With the start of the new year, now is the perfect time to dive into...