Are paid search auctions as competitive on YBN as on AdWords? Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly...
So you had some (possibly large) amount of auctions in which your actual auction result was very low, but it wasn't reflected in your average position. The average position is only reporting those auctions in which you reached the first page, and...
If brand terms are a high proportion of your traffic and you get 30-40 percent click-through rates (CTRs) then you can expect these to have a positive effect on your account's quality score, and see yourself move up into higher positions in...
CPA bidding works by using the historical data on a rolling past–30–day basis (with greater emphasis placed on most recent history), to enter you into auctions where and when you are most likely to gain a conversion.
This is an increase from the previous CPC bid cap of $1 USD and may allow your ads to enter auctions previously unavailable at the $1 bid cap. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords...
So, the auctions never heat up, and the CPC is capped at some random price and people often race to the bottom to get cheap clicks. These ads, which act very much like display ads (and are arguably more valuable given their rich social context...
This could be low due to a small budget (relative to the typical cost per click) or a low rank in some auctions (remember, each auction is unique and not all competitors will rank on the first page each time).
Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that...
According to Christie’s Auctions, only 12 such Fabergé eggs for private clients are known to have existed. The logo pays tribute Russian jeweler Peter Carl Fabergé, creator of the Fabergé egg, who was born on this date 166 years ago.
Ultimately, you have to bid higher to win these auctions. Being a proponent of the GDN, I think this is great. That being said, as I continue to get a peek into new AdWords accounts or through conversations with other advertisers or potential...
Currently Google provides competitive reports at category level (in the Opportunities tab) and impression share data, but now they will offer information to show how advertisers are performing in comparison to other advertisers who compete in the...
To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: With the start of the new year, now is the perfect time to dive into...
At this point, it appears these pricing models don’t affect your ability to appear in auctions or your ad rank. Conversion and Profitability – For most auctions, all of Google’s signals rely entirely on economic data related to their profit (CPCs...
Auctions are very good at making sure this all ends up right, so your bid should equal your target average CPC. Bid management is a catch-all term for a group of technologies that will look after certain "automateable" portions of PPC campaigns for...
When you increase your bid, your ad will generally show up on the first page in more auctions, particularly when using broad match. Since you weren't bidding enough to appear in those auctions originally, your ad will tend to come in at the bottom...
Given the nature of PPC auctions, these can be effective in managing CPC as well. What has followed is a more quantifiable account of the same view, with a number of voices in the search world proclaiming a future of prolonged rises in CPCs.
Documents setting forth Google's policies, procedures, algorithms and/or practices governing the outcome of AdWord auctions. The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for...
You may even see new kinds of competitors in auctions you've bid in all year long. The reality of holiday shopping (and selling) is that paid search basics don't change. People are still asking questions with specific intent via their search queries.
What if those in-world auctions could be supplemented through Marketplace, in an eBay Live style? Or the bunnies. Possibly, the vampire bunnies. At least that's what it looks like Linden Lab is banking on.
Start with testing and personalization, because improving your conversion rate lifts every channel and lets you move into auctions you might never be able to compete in without higher conversion. As paid search marketers we tend to divide our time...
