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  1. Is One-Stop Media Buying a Failed Model?

    The auction-based media buying model will apply to all sorts of advertising, not just search. Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody.

  2. SearchDay: There's No Secret Recipe to SEO

    AdWords - First Page Goldrush Aug 28, 2008 The upcoming AdWords QS changes mean that all ads will go into the auction for a bid of just $0.01 - no more minBids and "inactive keywords". Google Proceeding with Yahoo Deal in Early October Posted by...

  3. Highlights from the SEW Blog: March 24-28, 2008

    In new lobbying effort, Google is asking the FCC to auction the unused airwaves to establish faster internet access that has a wider reach. Depending on Who You AskAccording to today's headlines, clicks on Google ads are dropping, flattening and...

  4. The Inside Track on Priceline and Google

    Online travel is a 24/7 real-time auction - and the forerunner of Google's paid search algorithm and Yahoo/Overture's innovative keyword auction. While many CMOs are only starting to ask their VP or director of marketing how search works, Priceline...

  5. Google Analytics' Cross-Channel Measurement

    One thing that attracted them was Google's auction model for radio. However, Google's recent announcement that they're providing tools to measure the impact of Audio ads raises some interesting possibilities.

  6. Inside AdWords and Contextual Advertising: The Tipping Point

    Offline ads can be bought on an auction basis, and results can be tracked via some ingenious online mechanisms. Advertisers have access to low-cost resources for producing audio and TV ads. Advertisers can place ads in print (newspapers), audio...

  7. Google CEO Maps Missions, Stays on Message

    Execs like Tim Armstrong are charged with selling the advertiser community on the benefits of new uses of the AdWords auction platform.This report will continue in tomorrow's SearchDay.Andrew Goodman is the founder and principal of Page Zero Media...