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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    After all, average position masks your actual position that is determined individually during each specific auction. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Direct and myThings in the auction. Access to each company's inventories will give more chance for the auction participants to achieve their goals. Today, we are finding it much more effective than classic display media buying due to the fact that...

  4. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads.

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. Marin Software has a new feature which allows customers...