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Auction Audio Ads

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  1. Is One-Stop Media Buying a Failed Model?

    The auction-based media buying model will apply to all sorts of advertising, not just search. Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody.

  2. The Inside Track on Priceline and Google

    Online travel is a 24/7 real-time auction - and the forerunner of Google's paid search algorithm and Yahoo/Overture's innovative keyword auction. While many CMOs are only starting to ask their VP or director of marketing how search works, Priceline...

  3. Google Analytics' Cross-Channel Measurement

    One thing that attracted them was Google's auction model for radio. As the lines between types of media continue to blur, Google Audio Ads allows search marketers to use the skills they've developed in pure search to advertise in other media.

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Offline ads can be bought on an auction basis, and results can be tracked via some ingenious online mechanisms. Advertisers have access to low-cost resources for producing audio and TV ads. For example, Google supplies audio advertisers with a free...