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Auction

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  1. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    After all, average position masks your actual position that is determined individually during each specific auction. Last month I posted an article that looked at the relationship between click-through rates and average position.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Direct and myThings in the auction. Access to each company's inventories will give more chance for the auction participants to achieve their goals. Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent...

  5. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you have regularly scheduled checkups daily, monthly, quarterly and semi...

  6. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. Marin Software has a new feature which allows customers...

  7. Why Real-Time Bidding is Set to Become Huge

    Most of the hype around RTB focusses on two things: the targeting capabilities and the auction. Programmatic buying allows display inventory to be released to auction. While the auction taking place within 100 milliseconds is a very exciting and...