SEO News

Attribution Theory

  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The first requirement to attribution modeling is setting up good tagging governance and processes. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Think Attribution, not Last-Click Conversion So they should have been number one for all of these terms in theory. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle.

  3. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    To test your attribution theory and be aware of how retargeting might influence your results, adjust the number of impressions, frequency caps and other parameters and closely monitor and/or control for external impacts on search.

  4. Unified Tracking: Making Sense of Display and Search Data

    Display relies on view-through attribution, measuring how many times they saw the ad, then perhaps purchased at a later time. In theory, unified tracking enables us to track results at the user level, to know where and when they saw an ad and when...

  5. Linker vs. Lawyer: The Deep Link Controversy Continues

    I do understand the argument that a company makes, that when you copy my content in a way that appears to make it a part of your web site, without attribution to me, without seeing all the other dreck that I choose to put on my internal page, that...