SEO News

Attribution

RSS
  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Groupon is also looking at attribution. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The first requirement to attribution modeling is setting up good tagging governance and processes. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  3. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Approaches to advertising fall into two general categories: long-term campaigns...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Simply stated, syndication is the republishing of your content as-is on another website with proper attribution to the original author. Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. But with intense competition and multiple sellers...