Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
You don't put rich anchor text in the body of the article, but in the attribution at the bottom you include a link with the anchor text "premium golf carts" to your site. As soon as proper attribution slips into a model that looks a bit like...
Tying these touch points directly to phases in the buy cycle can go a long way in creating an appropriate attribution model that helps dictate a logical flow of resources in the future. Push Beyond Last Click Attribution Models
Entire sessions at search conferences have been devoted to attribution modeling. Multichannel attribution isn’t going away, though, so it’s time to understand how it works. While fancy attribution modeling is a reality today, most companies aren’t...
Brendon mentioned that Google launched a new product “How to GoMo” to help marketers understand and track full value attribution. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...
A key consideration for app marketers is ad tracking and attribution, which is required to reveal what's working and where to focus marketing spend. There's also a possibility of inaccurate attribution in a scenario where the user clicked two...
We will both be at SES New York talking about a wide range of topics including quality score, reporting, and multi-channel attribution so, if you're going, we'll see you in the Big Apple! There must be 101 misconceptions about quality score on...
In-Page Analytics – Enhanced Link Attribution Enter Enhanced Link Attribution! By enabling Enhanced Link Attribution in your Analytics account and slightly altering the Google Analytics code that resides on your site you are now privvy to a wealth...
Limited or No Attribution But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. The following are five signs you can keep an eye out for that will let you know if you...
This post will cover how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, a free custom report and how to easily use the API for exporting and combining data.
Marketers will be required to think more deeply about mobile use cases, cross-channel measurement and attribution. This includes local sales channels (resellers) and directly to the more savvy "self-serve" SMB advertisers.
True Attribution A single platform also means that the data that lives within a given channel is already de-duped and attributed without going through a maze of technology, such as going through an API to a separate system for attribution against...
Scary stories of your site going down aside, if you want to use any of the cool new features of Google Analytics, like Enhanced Link attribution, you need to use the asynchronous code. Have you looked at your Google Analytics setup recently?
Hopefully down the line Google will move further toward user-centric cross-device attribution, meaning this kind of fine control may be reserved for this next step, if and when it comes. Advertisers can expect to see a banner offering the chance to...
In addition, the links you get your clients should always be simple attribution links at the bottom of the post. For a long time many publishers viewed link building as a practice that stood on its own.
Cross-Device Attribution As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns. These bring together the converging world of device types to help advertisers target users based on keywords and...
The upside could be as little an attribution or citation from the app or as high as more traffic, sales, or exposure for your content. Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via...
From advanced segments to multi-channel attribution, there are plenty of ways to segment your data to view goals and other conversion events. If you use Google Analytics, you likely already know how powerful it can be.
First, they attempted to establish reliable attribution, via the rel="author" tag. There can be many benefits to Google from accurate attribution. Author's Notice: This is an opinion piece, intended to provoke thought and discussion.
