SEO News


  1. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Approaches to advertising fall into two general categories: long-term campaigns...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If you're going to syndicate your content, make sure the websites consuming your content handle attribution properly. And much of that content wasn't handled properly either (attribution-wise). It's easy to set up and can help you avoid an...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Simply stated, syndication is the republishing of your content as-is on another website with proper attribution to the original author. Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. But with intense competition and multiple sellers...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may have read about the introduction of attribution modeling into AdWords. Attribution modeling is super valuable and the various tools that offer it do a lot. By using first click attribution instead you can see that the other way.