SEO News

Attribution

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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. But with intense competition and multiple sellers...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may have read about the introduction of attribution modeling into AdWords. Attribution modeling is super valuable and the various tools that offer it do a lot. By using first click attribution instead you can see that the other way.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Multi-touch Attribution. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels such as...