SEO News

Attribution

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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on...

  2. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. For example, here are four unique user identifiers that can be used for deterministic cross-device attribution:

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Groupon is also looking at attribution. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The first requirement to attribution modeling is setting up good tagging governance and processes. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  5. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Approaches to advertising fall into two general categories: long-term campaigns...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Simply stated, syndication is the republishing of your content as-is on another website with proper attribution to the original author. Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).