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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination.

  3. Bing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby

    Notably absent from the collective consciousness: the President of the United States, Salman Khan, Justice Anthony Kennedy, Ben Rattray, and countless others who undoubtedly changed the world in 2012, yet fail to capture the two-second attention...

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Tablet advertising has the space and user attention span for some additional creativity. Though smartphones are the smaller of the two mediums, there is more than enough ad space and user attention to warrant more than the typical static offering.