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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    They finally issued a press release, but it only served to fuel the fire. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Obviously, we still do press releases. An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting content picked up. Pulizzi is also the founder of The Content Marketing Institute, Content...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. As with any other set of marketing tactics, don't bite off more than you can chew, which will have you run the risk of spreading...

  5. How Link Building Changed in 2013

    Google Reconsideration Request Guidelines press releases, advertorials, and guest posts. Would it draw attention to something and you'd be better off keeping quiet? One thing that he said really stood out in my mind, as it's a problem we face...