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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  2. Top 10 Web Analytics Myths… Dispelled

    Dashboards or Reports Should Have 4 Quadrants and Only a Handful of Data A good strategy is to start bigger than necessary to showcase your capabilities, get the attention of several stakeholders in your organization, consult with unique business...

  3. Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

    Hopefully, practical incentives from the Green Your Homes contest will show more results with stronger engagement than plain leader boards, emotional appeal, pure community engagement or 'gamified' dashboards on vehicles.

  4. Optimize Your Brand for Sharing and Social Search in 11 Steps

    Once someone is introduced to your content and they land on your site or landing page, make sure it's presented in a gripping format and the proper hooks are in place for easy sharing back to the attention dashboards of their social graph.