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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Give them the same attention and process you would give someone local. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...

  5. A Strategy Map for Google Display Network Success

    Image ads: Static or animated ads that can really grab attention. The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend...