Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters...
If you aren't picked, pay attention to what is chosen or reach out to the session moderator to find out how your pitch could be better," Gillette said. Not only was a great way to put finally put faces to names, it was an opportunity for us to...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Give them the same attention and process you would give someone local. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different...
Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times...
For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...
While you may not “see” them as often, you should be paying attention to how key prospects and customers are interacting with your social media profiles. A recent Fast Company article describes social media listening as “an active process of paying...
Acting as a showcase for quick and relevant information (and pretty pictures) depending on the intent of the query, users are conditioned to check out the contents of the feature area effectively drawing attention away from other components of the...
Is Your Facebook Ad Image Worthy of People’s Attention? Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they're just following users' lead; last year the social network...
And frankly, I've always been fairly comfortable with the amount of information I suspected Google could round up on me if they decided I was worth their attention. Not long after Google+ was launched, I came to the conclusion that Google didn't...
This can be linked with the anchor "Friends" or "Partners" and doesn't always indicate a network, but it does indicate the need for attention. Links are important for rankings. We all know that. However, in the rush to get those rankings (that lead...
We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology businesses, only to find them damaged by Google's cynical manipulation of search results," said...
And the content must be specific enough to inspire a user's attention. Your 2 seconds of opportunity to grab attention begins with a mental assessment that needs to immediately connect with the original search query and inspire additional...
In any case, you now uncovered a problem that might prevent you from trying to talk clients off a cliff and all you needed to do is pay a little attention. Basically, this mantra forces you to ask yourself if you've prepared your team well enough...
You need to let your customers navigate your web pages and conversion funnels, and pay close attention to both their mouse movements and the specific language they use to describe their behavior. It is nauseating to think about how many orders were...
Another quick response, "No, I've focused my attention on my YouTube channel and not my website. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
With proper care and attention, it will bloom and grow to be larger and stronger than ever. Your marketing efforts deserve the same attention. It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can...
Image ads: Static or animated ads that can really grab attention. The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend...
This is where our attention should be at this stage, not the details around design elements. Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the lines when coloring your favorite book?
He has drawn the attention of mainstream media after ranting on Twitter about rehab rumors, leaving fans to wonder what is happening with him and his brand. Or wouldn’t get a glimpse of their favorite celebrity until it was published in a magazine?
