If you're paying attention, you know the SEO game has changed. Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their own position...
Let's explore the process of outreach along with tips and best practices for getting the media's attention. Typically, a combination of the two will get the most attention. A public relations strategy is a big part of successful search campaigns.
question you are better off paying attention to qualitative signals from those who are actually consuming your content than investing energy fretting over how many actually are. And, in many cases that approach, while somewhat shortsighted, works...
So it's important that email gets more attention than it does today. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile...
Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.
As ecommerce began to be more common, particularly with a few big brands shifting their attention to connected users in a new market, a flood of warnings surfaced. In the early days of the Internet, few people had much concern about online security...
This research demonstrates that social video significantly increases brand attention. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social Video Lab in America...
A recent post I saw from Daylan Pearce got a lot of attention and there was a very interesting debate between Darren Rowse and Daylan in the comments too, regarding the use of Twitter for business/personal purposes.
Attribution modeling can help you avoid fixing things that aren't broken, and focus your attention on optimizations that yield the greatest results. If you answer "very often", you're a digital marketer's dream.
Pay specific attention to high value real estate like your page titles and the first paragraph of your article. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve...
If you create similar reports for Facebook, Twitter, and other social profiles, you can use this comparative data to help you figure out where to focus your time and attention. Piqora also gives you data on the performance of boards so you can...
You might be tempted to boost your CTR by writing a more attractive and attention-getting ad: "Fresh Vegan Awesomeness" or something like that. Because it sells ad space based on a keyword auction, it's actually a stock market for words.
Pay Attention to Marketing How do I build more links? So you could not just pay attention to design you could pay attention to speed or other parts of the user experience. In a new video, Cutts also addressed the difference between a data refresh...
Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad. Gone are the days were "buzz" and "hype" were unquantifiable and...
They can communicate and entertain users across various social networks and are less likely to lose consumers' attention than traditional advertising. Adoption of the mobile service that lets you capture and share short looping videos has grown...
Then you should pay close attention to what Google's Distinguished Engineer Matt Cutts said about disavowing links: Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers.
In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...
Once you've grabbed their attention, use the last 110 seconds to close them. Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on Wednesday, June 12.
You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. SEO and public relations have much potential for synergy.
One of the key points that has caught my attention is the high level of synchronicity that exists between marketing automation platform strategies and my experience with "search" and "top of the funnel" marketing.
