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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Warning: Important Point Ahead…Pay Attention In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. The goal of these "lessons" is to help you use what I found worked best and apply these to...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  4. The Evolution of SERPs and User Behaviors

    Users aren’t really paying attention to the Carousel and gravitate toward the organic listings. If anything, they’re paying more attention to them as Google quietly makes them look more and more like organic listings.

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #2: Pay Attention to Keywords in Titles and Descriptions SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation...

  7. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...