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  1. How to Create a Social Media Friendly Landing Page

    They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that attracts their attention. Community managers can create great little posts that entice and pique the curiosity of friends and...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This time around, we're paying special attention to the additions in Version 5.0 surrounding expertise, authority, and trust, and how those factors into ratings. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So it should not be difficult for financial institutes to grab people's attention with the right kind of content. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way.

  6. EU Commissioner Hints at YouTube Probe After Google Investigation

    In a speech at Chatham House in London, Almunia said he was aware of criticisms of a mooted YouTube policy on independent music and other issues, and could turn his attention to them at a later date. The European competition commissioner Joaquín...