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As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
DS3 has the DoubleClick ad server, Adobe bought Efficient Frontier, and Facebook is rumored to hanker after Atlas. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering.
It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...
OpenStreetMap is a crowd-sourced global atlas, you could almost refer to it as the Wikipedia for geography. Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire?
Ad Servers such as DoubleClick, Atlas and Mediaplex. You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most...
Close work with Yahoo's Right Media Exchange and Microsoft's Atlas could see adCenter provide a premium search retargeting network. Those with experience running paid search campaigns will already have a fair idea of the performance they can...
Album Covers Atlas, by Howard Ogden, from Augmentreality.co.uk. The atlas enables users to find the exact location where iconic album cover photos were taken, such as the exact zebra crossing, the Beatles crossed on Abbey Road, or the Hotel...
Special Atlas pricing to be extended to IPG clients. Microsoft and Interpublic Group (IPG) have entered into a partnership designating Atlas as the preferred ad server solution. Preferred pricing agreements for Atlas will be put into place for IPG...
Last in the ring was Michael Gray, Owner of Atlas Web Service. Flickr/KayVee.INC The session title "SEO vs. PPC: The Ultimate Search Battle" insinuates some kind of inevitable victory of one opponent over the other; despite well-placed jabs...
PubCenter will be built on the existing adCenter Publisher architecture and combined with technologies from Atlas and Rapt. Microsoft today announced the creation of the Publisher Leadership Council. The council will consist of a select group of...
Google Maps Inks 5 Year Deal with Tele Atlas Google Map Maker allows people around the world to create maps in their own language. The tool is now available in 27 different languages. Also, Google is making those maps available to their Maps API.
HTC Atlas Google has added the ability to search by a user's location to mobile search on select Windows Mobile devices. The feature, dubbed "My Location" uses the Google Gears Geolocation API, which employs Cell ID Technology aka cellular...
Google Maps Inks 5 Year Deal with Tele Atlas Posted by Nathania Johnson Jun 30, 2008 Google Maps has signed a five year agreement with Netherlands-based digital mapping company, Tele Atlas. Google will now have access to Tele Atlas' content for...
Google Maps has signed a five year agreement with Netherlands-based digital mapping company, Tele Atlas. Google will now have access to Tele Atlas' content for over 200 countries for current and future projects, including Google Earth and mobile...
While other offerings of aQuantive such as Atlas, DrivePM, and FranchiseGator are being integrated wholeheartedly into the Microsoft family, Avenue A | Razorfish must remain aloof. Those in favor of this believe it's a conflict of interest for...
Microsoft's online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with...
Atlas Unveils Multi-Channel Attribution, ClickZ News From the SEW blog: Organic Search Ralph Wilson's Introduction to Search Marketing at SES LondonRalph provided a clear concise introduction to the lingo and processes for organic and paid search.
Atlas Unveils Multi-Channel Attribution, ClickZ News Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
Microsoft, for example, will leverage its investment in Aquantive's Atlas technology to improve the capabilities of MSN AdCenter. Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its...
Microsoft's Atlas Delivers Ads to Shopping Carts, ClickZ News A former executive editor of the Harvard Business Review, Nick's 2004 book, Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, set off a worldwide debate...
