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  1. Google Buys Company That Designs Robots for Military

    Boston Dynamics develops hardware for clients including the Defense Advanced Research Projects Agency (DARPA) in the U.S.creating strikingly animal-like machines such as Big Dog, Cheetah, and Atlas, which are able to cross rough terrain and run at...

  2. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  3. Media Attribution: How to Start Optimizing Your Media Allocations

    Ad Servers such as DoubleClick, Atlas and Mediaplex. You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most...

  4. SearchDay: SERP Position: It Ain't Horseshoes

    Google Maps Inks 5 Year Deal with Tele Atlas Posted by Nathania Johnson Jun 30, 2008 Google Maps has signed a five year agreement with Netherlands-based digital mapping company, Tele Atlas. Google will now have access to Tele Atlas' content for...

  5. Google Maps Inks 5 Year Deal with Tele Atlas

    Google Maps has signed a five year agreement with Netherlands-based digital mapping company, Tele Atlas. Google will now have access to Tele Atlas' content for over 200 countries for current and future projects, including Google Earth and mobile...

  6. At Arm's Length: Managing a Parent Company Dynamic

    While other offerings of aQuantive such as Atlas, DrivePM, and FranchiseGator are being integrated wholeheartedly into the Microsoft family, Avenue A | Razorfish must remain aloof. Those in favor of this believe it's a conflict of interest for...

  7. Microsoft Earnings Key Takeaways: Where's the Search?

    Microsoft's online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with...