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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  2. Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech

    Woodruff Library in Atlanta. Today's Google Doodle celebrates Martin Luther King Jr.s "I Have a Dream" speech, which he gave on August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln Memorial.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  4. How to Use Data to Build a Well-Timed Marketing Campaign

    Timing a Facebook campaign targeted to parents in NYC with elementary school aged children would definitely start later than Los Angeles or Atlanta parents. Yes, I think so. As digital marketers, we already understand "seasonality" directly impacts...

  5. Marines Launch New Pandora-inspired YouTube Brand Channel

    Search Engine Watch interviewed Jeff Small, Director of Creative Technology for JWT Atlanta. So, JWT Atlanta created an immersive experience to provide those prospects and supporters with the content they’re searching for, where they’re searching...

  6. SEOs: Will You Negotiate a Salary Increase in 2013?

    Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems that roles are well paid across the country, with Chicago, Seattle, Atlanta and...

  7. Hollywood Stars Visit Googleplex to Shoot Scenes for ‘The Internship’ Movie

    Much of the movie was shot on a mock Google campus at Georgia Tech in Atlanta, where filming has taken place since July. Vince Vaughn, Owen Wilson and crew visited the Googleplex in Mountain View this week to shoot external scenes for upcoming film...

  8. Vince Vaughn & Owen Wilson Star as Google Interns in New Movie

    Vince Vaughn, Owen Wilson and other Hollywood stars have been spotted on campus at Georgia Tech in Atlanta, shooting scenes for their new comedy about working at Google. Blogger Adam Carlson spotted another filming location elsewhere in Atlanta...

  9. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    We’ve seen people appeal publicly for employment with the search giant before, but none achieved the same viral success as the (sometimes) mustachioed Atlanta resident. Matthew Epstein, creator of googlepleasehire.me, has succeeded in grabbing the...

  10. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in Atlanta faces a full suite of competition. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel...