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  1. Google Pays $500M to Avoid DOJ Prosecution on Drug Ads

    Google’s AdWords policy was updated in February 2010 to "only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian...

  2. 'Rogue' Drug Ads May Cost Google $500 Million

    This investigation may date back to at least February 2010, when Google updated its AdWords policy, deciding to "only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in...

  3. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and consumer brand manufacturers say they will use mobile marketing this year.

  4. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  5. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  6. SearchDay | Killer PPC Ads: The Final Word

    Association of National Advertisers Opposes Yahoo-Google Deal Posted by Nathania Johnson Sep 8, 2008 The Association of National Advertisers (ANA) have written a letter to U.S. Advertisers on both Zillow and the newspapers will have .

  7. Local Online Advertising Does Best on Local Media Sites

    When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). With strong brands and trusted environments, local...

  8. Leveraging Traditional Media Placements in an Online World

    According to the Newspaper Association of America, newspaper sales revenue has dropped 9.4 percent from 2006 to 2007, while usage declined around 7 percent. I recently spoke on a panel at the International Franchise Association's annual conference...