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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. On the heels of Aberdeen's 2012 report, Trip Kucera...

  2. Reputation Management: PR vs. Search vs. China’s Water Army

    China’s Internet PR business alone is worth $143 million, based on data from the country’s International Public Relations Association in Beijing. For companies that can afford to pay and protect their brands, it is likely there would be more demand...

  3. Elixir Interactive Online Reputation Management Case Study

    Downhill is a frequent speaker at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. As the Elixir Interactive Online Reputation Management Case Study says, "You are...

  4. Web Analytics Association Names Mike Levin as Executive Director

    The WAA has been growing steadily over the years with the help of our association management company, Virtual Inc.and dedicated volunteers, and I'm overwhelmingly impressed with the progress we have made to date," said Jim Sterne, WAA chairman.

  5. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Web Analytics Association (WAA) will be running a session on Search Analytics, and Page Zero Media will offer a course on Paid Search Training. The Web Analytics Association unites and fosters the interests of industry practitioners, vendors...

  6. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management.