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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. By this point you’ll probably have a relatively good feel for the major motivators and pain...

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    You can now use annotations to link externally to various online stores and your associated websites. And at a budget-friendly cost of 2 to 3 cents per click on a predetermined $3 to $5 a day budget, YouTube TrueView ads have been a recipe for...

  3. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Consider that an additional part of the cost of doing business with PLAs. Every keyword can be associated with up to two ad parameters. Sound's great, right? It is. The downside is that the barrier to entry is higher than for the rest of AdWords.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Many companies that have experimented with Facebook's Mobile App Install ads have found them to be a cost effective way to promote their mobile apps. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...