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  1. Using Web Analytics for PPC Optimization: Advanced Techniques

    Google Analytics users can create advanced segments to slice and dice PPC data like never before, without requiring any technical assistance. Remember, companies pay big bucks for “voice of customer” surveys to learn what their customers think and...

  2. Local Search Tactics for Tough Economic Times

    Mobile/Directory Assistance: The free directory assistance area has grown rapidly since I wrote about it in "Voice Search: Mobile Tactic Here. What tactics and best practices can we glean to improve our local search campaigns in these challenging...

  3. YPA Adds Mobile to Local Search Guide

    The Local Search Guide provides information on Internet Yellow Pages, search engines, search tools, vertical directories, and now profiles local mobile tools including voice-based search and free directory assistance providers.

  4. Voice Search: Mobile Tactic Here. Now. 2DAY.

    Yet, a very old offering is hot once again: directory assistance (DA). Wireless carriers have been making a handsome profit delivering directory assistance searches to mobile consumers. Rapid DA growth has spawned a sub-category, "voice search.

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Microsoft Now Using Autodiscovery Sitemaps for Crawl Assistance, Search Engine Roundtable Actively participate in SCNs, with both helpful information and inquiries (Q&A), assistance, and commentary. They are primarily Web-based and provide a...