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  1. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-nine percent of shoppers are doing their own research at home to avoid requiring sales assistance in the store. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays...

  2. Animated Google Doodles Welcome First Day of Summer and Winter 2013

    Google has celebrated the arrival of summer and winter in prior years, most recently in 2011 with the assistance of Japanese artist Takashi Murakami. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. I talked about how Google+ provided a hub by which users could be tied to their websites...

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Pharmacies now have clinics that are meant for individuals who can't or don't want to try to get a doctor appointment and need immediate assistance. It's about that time; we're beginning to move out of the dreaded winter season and into warmer...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...