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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. I talked about how Google+ provided a hub by which users could be tied to their websites...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Pharmacies now have clinics that are meant for individuals who can't or don't want to try to get a doctor appointment and need immediate assistance. It's about that time; we're beginning to move out of the dreaded winter season and into warmer...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Here is where we believe we can offer assistance. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine guideline compliance review, and in presenting considerations...

  6. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    Over time, we've learned that many nonprofits require hands-on assistance to optimize the use of Google tools. Nominations are open for the Conductor Foundation SEO grant for 2013 and this year, it’s open to charitable nonprofit organizations...

  7. How to Run Foreign Language PPC Campaigns

    As you'll be dealing with foreign languages and possibly unfamiliar search engines, it's likely that you'll need the assistance of language professionals. But it still only accounts for around a quarter of total usage, and this proportion is falling.

  8. 3 Social Marketing Communication Methods: When & How to Use Them

    Social networking and viral marketing enlists the assistance of customers and other contacts to spread the word in ways that one-to-many marketing never could. Marketing is often divided into three types of communication: One-to-one, one-to-many...