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  1. PPC Management Operations: The Ultimate Guide

    But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on that you can assist with. When your PPC operations are set up well, account...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics gives a powerful "assist" in the conversion report due to the granularity of information it provides. The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny.

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Every team member can assist in the pre-launch process. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right.

  4. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    When you look at data like the above, it's helpful to apply a narrative that can assist in articulating your own goals based on the benchmarks. Although the references contained in the following post are specific to the fashion industry, they can...

  5. Social Media Automation: A Beginner's Guide for Small Business Owners

    Social media is often used as an "assist" as consumers determine the legitimacy and reputation of a business during the purchasing process. Social media has been in the news for years as the newest marketing tool that will transform how businesses...