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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Do you know your assets and liabilities? Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com).

  2. Integrating Owned, Earned & Paid Media For Better SEO

    If every one of these assets isn't optimized for search, you're missing the boat. However, the connection between social media and owned assets impacts search the most. Owned media includes the many assets the brand maintains control and management...

  3. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  4. NHLPA Starts SEO From Scratch To Up Its Game on Google

    Rethink Your Page Title Strategy To Leverage Unique Content Assets One of the primary assets of the National Hockey League Players Association is obviously information about the players. Examining the /players/ website directory on NHLPA.com we can...

  5. Generating Revenue From Outsourced Local Search

    Instead, they've turned to outsourced solutions to expand the strategic value of their online assets and cash in on online local search. Radio and TV broadcasters, as well as newspapers, are well-positioned to capitalize on outsourced local search...