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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. The good news is, everything in content marketing is digital, so...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The New Adobe Experience Manager: All Digital Assets, All Digital Experiences The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.

  3. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  5. So... You Think SEO Has Changed?

    Aligning digital assets that cater towards those folks with the keywords that they commonly use makes sense and is an important part of any SEO program. Especially in terms of influencing those assets before they are created rather than after they...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local campaigns. Marketers need a better way to create, optimize, and deliver content across all online and offline channels...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. However, social selling in the digital landscape has not come naturally to the sales professional, as reported by SalesForce.com.

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    Do you know your assets and liabilities? During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical characteristics of fake sites created to copy your brand's assets without your permission or benefit.

  10. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Use high quality graphics and media assets designed to be easily shared (as allowable) in social media platforms. Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons...