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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. As content as a whole becomes the focal point of marketers' efforts, many...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The New Adobe Experience Manager: All Digital Assets, All Digital Experiences Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. Shared assets across all products are available via the...

  3. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.