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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands Can Control Content, Assets, Contests, and Relationships Better on the Website Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build...