Send Readers to Other Interesting Assets When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing.
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
The second realization is that there’s much more to effectively managing PLAs than just cleaning up a feed, uploading assets and doing basic manipulation and reporting. Ever since last year’s rollout of the new product listing ad (PLA) system from...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider...
So .we're launching a new feature that makes it easy to tell Google what you want done with your digital assets when you die or can no longer use your account. Google has introduced the Inactivity Account Manager to let users opt to delete their...
Or maybe there are new assets your business could really benefit from if only you could get them started finished. Plant New Assets Plant the seed to start creating these new assets and marketing collateral.
Do you know your assets and liabilities? And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for?
Set a far-future Expires header, which allows browsers to cache content and assets. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of...
These types of linkable assets are often added to the subject's about page or list of accomplishments on their site. With that, here are a range of tactics and linkable assets you can leverage to build relevant links.
He also mentioned the value of other assets, explaining an optimized photo can now get more clicks than a page when properly optimized. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression...
It's also helpful that several of these assets can be downloaded. Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept...
Plan and time social media activity and sharing of your content and assets around specific sessions. For example match your content and assets distribution to: For many, utilizing assets outside of trade show collateral is a second thought as the...
Again, your research needs to identify and care for these important inbound assets. If you’re thinking about redesigning or rebuilding your website, there’s a lot to consider. A hasty start or too much enthusiasm without a lot of research to...
Types of content assets available on the competitive website (examples like blog, news, case studies, video, etc. Conversion actions associated with content assets. Design, layout, and structure of content assets.
This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing your content to work even harder for you.
SEO's can influence both the existence and optimization of these kinds of assets. Create video and image assets, tag them, caption them, *optimize* them and promote them! The next step along the route to revenue looks at the "Consideration" phase...
This open-source Apache HTTP server module automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images) without requiring that you modify your existing content or workflow.
Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their...
If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content assets from the old site are carried over. There are many steps in a “site migration.
