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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. From more humble beginnings of White Hat SEOs touting "content...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. As content as a whole becomes the focal point of marketers' efforts, many...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The New Adobe Experience Manager: All Digital Assets, All Digital Experiences Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. Shared assets across all products are available via the...

  4. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where...