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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  2. So... You Think SEO Has Changed?

    Aligning digital assets that cater towards those folks with the keywords that they commonly use makes sense and is an important part of any SEO program. Especially in terms of influencing those assets before they are created rather than after they...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local campaigns. Adobe has announced integration between two key products in their Adobe Marketing Cloud service.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Do you know your assets and liabilities? And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for?

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. With mobile showing no signs of slowing, here are the 10 trends to watch across...

  8. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical characteristics of fake sites created to copy your brand's assets without your permission or benefit.

  9. 8 Tips for Building Your Internal Content Marketing Strategy

    Take a stroll through your company's content assets to see what already exists, what just needs the dust blown off and what in your catalog is up for reuse. You know that story about the cobbler's children not having shoes and walking barefoot...