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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The socially engaged CEO is an asset to any brand in today's social landscape. It may be tempting to automate various aspects in the management of a relationship. Face-to-face transactions are replaced with digital transactions that require less...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. A "working life" section that dives in to self-employment, career...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    They entrust the performance of the most visible asset of the brand to those claiming SEO expertise. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We want to have a content asset. For many companies, the promise of automated lead generation and lead management is just too tempting to resist. "From the days of cave men writing on the walls, brands have been creating stories to sell their...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. However, you're unlikely to gain management support or choose optimal tactics...