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Asset Management

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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    They entrust the performance of the most visible asset of the brand to those claiming SEO expertise. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We want to have a content asset. For many companies, the promise of automated lead generation and lead management is just too tempting to resist. "From the days of cave men writing on the walls, brands have been creating stories to sell their...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. However, you're unlikely to gain management support or choose optimal tactics...

  6. Digital Asset Management Strategies to Grow Your Audience

    Perhaps it's time to give this role a new label that best describes this position: digital asset management. Typical Digital Asset Management Strategy Your manager can leverage every asset to gain a wider audience and opportunities for sharing and...