Remember: for instant user assessment of resolution potential, anything below the fold doesn't exist! Your 2 seconds of opportunity to grab attention begins with a mental assessment that needs to immediately connect with the original search query...
Fun Fact: Ask.com's Top Question in 2012 was: Will Robert Pattinson and others whose influence will increase or decrease when 2013's assessment is ready. If you're a small local business, having a Google+ Local profile is imperative to putting...
Campaign Assessment to Date Mark Burginger, the creator of Qubits Toy with an appearance on ABC Shark Tank, has a great product and some momentum behind him. On the surface, his new Indiegogo crowdfunding campaign is touching all the bases with a...
Bing Ads Intelligence has many useful features, and the first one we’ll use for landing page assessment is the Keywords Categories tool: Some of you are kicking butt and taking names; others may have given up already.
Hire someone to run an assessment and tune up the site; then move-on. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.
Fellow analyst Rob Enderle of the Enderle Group agreed with King's assessment. Recently appointed Yahoo CEO Marissa Mayer has promised to make technology innovation the center of the company's future during Yahoo's third quarter investor call.
Cazier’s Impact Assessment compares year-over-year (YoY) and month-over-month (MoM) drops in organic click volume on Google, segmented by verticals. How Cazier’s Impact Assessment Works What do you think of Cazier’s Impact Assessment method using...
We know that the net present value of search is $1.6 billion if we assume that the web only influences 30 percent of our customer purchase decisions (which is a skeptical assessment)," Rao explained. On Wednesday I will be moderating a panel at...
To successfully graduate from the course, you will need to pass a post-course assessment. Class will soon be in session for a course on how to power search using Google's advanced options. Google's search professors will teach the tricks on how to...
We're not really prepared to provide an assessment," Monty said. The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million.
Rankings can provide actionable insight into the assessment of a site’s content, but it can be hard when a client decides to focus on particular rankings rather than the big picture. Services like seoClarity and BrightEdge provide incredible...
A good agency-client relationship needs to include a candid assessment of what you’re trying to sell and how you’re trying to sell it. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is...
Early Assessment of Damages Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a.keyword stuffing and link schemes, in the process causing some big search...
Nevertheless, his assessment of Page is scathing. Google's former director of engineering has slammed life at the company under the leadership of CEO Larry Page, accusing the company of losing its focus on innovation and becoming an “advertising...
The SEC documentation explains Google's exit from Clearwire as an act of rebalancing its portfolio of investments, but a more candid assessment would be that Google expects Clearwire to sink beneath its mountain of debt and is getting out while it...
Compete also agrees with the assessment, and notes that unique visitors to Pinterest increased 329 percent (to 7.21 million) between September and December last year. Forget Google+. Pinterest is the hot new social network right now.
You can do a quick assessment of their content using tools like Open Site Explorer or bit.ly to track the number of shares, votes, and Likes the content got. Image Credit: Venture Beat Google's Search Plus Your World is the most recent and arguably...
Landing Page Assessment – Google had s specific landing page quality score that either applies a penalty to your account or is neutral. The SEO world often talks about the idea of signals – data points used by search engines to deliver the most...
As you research strategic keywords, be sure to perform your analysis and search volume assessment on a local level in order to understand which queries are most relevant for your market. Extending your web presence internationally can be...
Your averages are being skewed by bounces and by visits with many many pages viewed, so don't base your assessment on logging visitors who visit more pages than your site average. Lesson 1 of running a PPC campaign: track your conversions.
