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Asking Questions

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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    This means asking and answering questions like: Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. They segmented the results by enterprise vs.small...

  2. So Why Did All Those Movie Sites Lose Google Search Traffic?

    And since we live in an embeddable world (with YouTube and other video networks making it easy to embed video clips on your own website), questions started to arise about how Google could treat the various parties involved in copyright infringement.