SEO News

Asking Questions

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  1. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    The Adobe Digital Index team explored these questions and several other topics that are important to making a bigger splash through video. TV Everywhere has grown tremendously, wherein media providers are asking their customers to provide a secure...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I called the business owner and started asking questions. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    These questions were included in my recent article on 10 Common Link Building Problems, but I am going to expand upon them here: Some Closing Questions For Qualifying Your Links If you've been building links that are exposed by these questions, the...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Asking the Right Questions Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical questions about your business: Answering these questions will help you define proper goals...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    They’ll start asking questions like: When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers.

  6. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    That's the model of some link builders but I think asking questions can greatly improve what we do. There's a good section on questions to ask your client, which I like because sometimes we're all guilty of just doing what a client wants without...

  7. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Even in a post Penguin world, SEO professionals are still asking questions such as: If you can't answer yes to these three questions, then you have an inorganic backlink that will have no impact on organic search results and may even penalize your...

  8. How to Use Journalism to Create Context for Keywords & Content

    Context Begins With Asking Questions If you’re stumped and don’t know where to begin asking questions, take cues from the “5 Ws and an H. The gatekeepers also had guidelines for how to create content with integrity that accomplished its purpose.

  9. Tips for Marketing a Sales Call & Free Sample

    While hopefully your sales consultation would be, in fact, a consultation in which you assess need and answer questions, the fact is that most prospects are highly resistant to “being sold. If someone came to me pre-sold, I would still begin the...