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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Which users to observe is always the question and most companies that do user research tend to research their existing customers. Let's be honest, men know next to nothing about building bouquets, so asking them to build a bouquet (the de facto...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    This is clearly a difficult question that doesn't have a simple answer. This is an interesting question, partly because of the varying level of responses. A lot of people will disagree with me on this, but I would say what you should be doing in...

  3. A Simple Test to Guide Every UX Design Decision

    It isn't a question of if it will improve the experience, but how. Reducing this kind of scope creep is as simple as asking those who contribute these ideas to walk through the task analysis to see if and where the task flow diagram calls for that...

  4. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    The video in question was removed from the law firm's YouTube channel, but remains live on Definitive Television's channel, where it has over a quarter of a million views. In this case, all publicity is not good publicity, especially for a company...